Mostly marketers want to talk of Pay Per Click and SEO services as if they are competitors This gives the notion that the two cannot work together and a business owner has to choose either SEO services or pay per click to market their businesses and probably create brand awareness. This is not factual as using the two to market your business has proved to be the best marketing strategy and for those business people who have tried it the results have been awesome. This is because combining two good things has always been excellent and you may be surprised to realize that this is just what is needed by your bsuness. The two will not only help optimize your site but this multi channel approach will move your lead generation to higher heights. If you have not been using pay per click with SEO services then here are the reasons why you should start doing.
The first treason is visibility. Ideally every small business need t build up an excellent online track record as well as online audience. To gain this level of visibility it is paramount that you combine SEO and pay per click. If you manage to combine well-targeted pay per click adverts and then rank those same keywords then there will be a double entry point not only for brand awareness but also for users.
The second advantage you reap from this combination is using your sites search information to inform pay per click keywords. Ideally the goal of pay per click is to work out the keywords that are mostly used by the clients to find your organization. Here the secret is to use site search data on your website and then have an analysis of the keywords to be used by your customers when getting there and this will not only inform you of their search habits but also their needs. This enables you to meet your clients and their points of needs and they will start to have confidence in your brands.
You will want to first work it out on pay per click. This is because creating SEO site content mostly consumes a lot of time and needs planning which makes it easy to first try some of the key terms in your pay per click campaign. Doing this gives you immediate feedback and is advisable that once you realize what works for you use it to develop SEO site content.
Hopefully using these two channels will enable you meet your clients at different stages if their shopping.